Wood Designs Furniture Company

Wood Designs came to Mindstorm seeking to rebrand their company with a focus on a product line that was re-engineered to be environmentally friendly and safety-conscious to contribute to healthier classrooms. Previous marketing materials featured childlike artwork, primary colors, and alphabet blocks. Drawing inspiration from a “greener” positioning, we developed a new look and feel that featured green as the basis of the color palette. The creative also incorporated images from nature and evolved the logo from alphabet blocks to a more abstract icon with a “crayon-created” feel. This look and feel was subsequently used across all marketing materials from website to direct mail as well as trade show displays.

Wood Designs Creative

Brand Experience

our branding, marketing and creative service experience