Develop an HTML email communications program that can be used for scheduled follow up communications, announcement of promotions, couponing and customer surveys/feedback. The backend database applications can allow you to segment the customer email list so that messages can be sent on an appropriate schedule for individuals. For example, a customer gets an estimate but never signs up for service. Using your website an email can be scheduled to follow up with that customer exactly one week after the estimate was submitted. Or perhaps a customer has not scheduled a service in several months, an automated email can be deployed to check in on the customer’s status.