Branding Agency Charlotte Work - World One
World One came to us initially with the challenge of developing some very targeted ads to run in trade publications targeting the research industry. They wanted to convey their specialization in healthcare and their global reach in a series of very clean and concise ads. The ads that we developed all played off of their industry jargon, while featuring images that reinforced the message. The results were ads that stood out in publications dominated by complex charts, numerical data, and copy-intensive creative. These ads outcomed in opening doors of mid-size to large research firms who previously had little to no knowledge of World One.